Avionics Electronics Europe has now become my premier trade show. ASM is an avionics integrator dedicated to transport category aircraft. That’s a very exciting business, but it’s also part of a niche market. That means I have to get a solid return on every dollar I spend at shows and conferences. And, while AEE has always given me a return, 2015 was exceptional. Everything came together. A large and select pool of industry professionals were all drawn to a space carefully designed to encourage productive, comfortable and enjoyable networking.
The results were tangible and outstanding and are helping to make this a banner year. In other words, I had a complete return on my investment, and even more. I am already planning for AEE in 2016, and my only concern is making certain I can accommodate all the new business it will bring.